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Optometry Marketing Campaigns Topics

Updated: 06/22/2023|Views: 118

Marketing campaigns are a great way to engage your patients all year long and keep them coming back to your office with marketing emails sent via your Practice Growth platform. We’ve compiled a list of topics for your specialty — topics that can be sent all year round and topics that are seasonal — to get you started.

General Topics

  • Eye exams
  • Contact lenses
  • Designer frames
  • Glaucoma
  • Eye drops
  • Cataracts
  • Eye issues related to diabetes and arthritis
  • Astigmatism
  • Dry eyes
  • Public health
  • UV rays
  • Diabetes – effects on the eyes
  • How the eye works
  • Loss of vision in children

Seasonal Topics

  • January Start the New Year with Fresh Eyes; Glaucoma Awareness Month; World Braille Day (Jan 4)
  • February Yearly Eye Exam
  • March Save Your Vision Month; World Optometry Day (Mar 23)
  • April Women’s Eye Health and Safety Month; Spring Cleaning
  • May Healthy Vision Month
  • June Cataract Awareness Month
  • July Designer Glasses Sale
  • August Children’s Eye Health and Safety Month
  • September Sports Eye Safety Month
  • October Eye Injury Prevention Month; Home Eye Safety Month; World Sight Day (Oct 12)
  • November American Diabetes Month
  • December Safe Toys & Gifts Awareness

Need more information about how to use Marketing Campaigns in your Practice Growth platform? Contact our customer support team.


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