The Importance of Fresh, Relevant Content for SEO
Creating and publishing new or “fresh” content has many benefits for healthcare practices. Here, we discuss one of those benefits: improved rankings in search engine results.
What is fresh content?
Fresh content is new or updated content on web pages of a website, often achieved via a blog.
How does fresh content affect search rankings?
Search engines like Google, Bing, and Yahoo! aim to send searchers to websites that feature accurate, up-to-date information that answers their queries. To do this, they routinely scan websites for information that suggests a page’s relevance and authority.
Search engines use hundreds of factors to determine relevance and authority, but relevance generally refers to content — including a page’s topic, keywords, structure, and more — and authority generally refers to inbound links, or links coming from another website.
The more frequently your website publishes fresh content that is valuable and reliable to searchers, the more likely it will rank higher in search.
How do I get fresh content on my website?
When you sign up with Practice Growth, our team writes fresh content for your new healthcare practice website. Another way to get fresh content on your website is to regularly publish blog posts, which you can do yourself through your Practice Portal. Check out the article on how to post to your practice blog.
Alternatively, Practice Growth offers a practice blog service that you can learn more about here.
How much fresh content do I need to rank at the top of search results?
There is no exact number of blogs or other fresh content you must publish to reach the top of search results. In fact, you might never come out on top in some cases, particularly if you are trying to rank for highly competitive keywords.
Although fresh content can improve search rankings, the purpose of publishing fresh content should not exclusively be to rank higher. Rather, your purpose should be to update your website in a timely manner in a way that benefits visitors.
For additional questions about fresh content and its effect on search engine rankings, contact your Customer Success Manager.