Preparing for Website Design
There’s a lot to think about when designing a new website. Luckily, we make it easy for you. Our team of designers is experienced in building out simple, clean, and efficient sites to help practices thrive online. Here’s how you can help to make sure your site accurately represents you.
Know your branding.
If you have materials that you currently use to advertise your business, such as flyers, business cards, or brochures, take a picture and send them our way. This will help our design team create a theme consistent with your current representation.
And don’t forget your practice logo, if you have one. These are best if sent as a PNG file.
If your practice is just starting out, or you don’t have these types of materials, that’s ok too. Think of what types of pictures you want to include, who your target market is, and what colors you want for your site.
Please review our website marketplace to learn more about the structure of the website as well as view live website examples – Practice Growth Website Marketplace.
Have photos ready.
The more that we have up front the better. Before your initial call with your Implementation Manager, please spend some time gathering doctor and staff headshots, office photos, and/or gallery images that you will want on the site. Generally speaking, larger photos work better than smaller ones for photo resolution, in case we need to change the sizing of the images. JPGs and PNGs will work.
Additionally, if your practice has video testimonials, office videos, or a commercial that you want to feature on the site, have those ready for your call.
Assess your current site.
If you have a website right now, it is helpful to look over it and make a list of the things that you like and dislike about the current site. This can give our designers direction and the ability to steer clear of past mistakes. This is also a great time to decide what you want to keep, what to discard, and what needs to be updated for the new platform.
Aim for Practice Growth.
Lastly, it is important to understand that the main goal of Practice Growth is to grow your practice. We aim to build your practice a site that you love to look at, however, there are some intentional limitations as far as website design in order to ensure that your site is easy to use, quick to load, and simple for search engines to find. You can build the most intricate site in the world, but if it doesn’t perform well, patients will not be able to find you.